Here is more video from Mobile Youths discussion with students at the University of California-Irvine.  In this video Graham Brown asks “What Brands GET you?”  Their answers such as Nike and Apple may not surprise you but what we found interesting was their keen understanding, awareness and interest in the marketing of these brands.  Old Spice was another name that stood out, a brand that in the past ten years has really turned around it’s image as an old man’s aftershave into an array of bath products for young men.  However, when asked about Axe, it was viewed as a product for high school students.  The conversation then turns to food and how students may “splurge on the cool technology” but seek out the high value, low cost, greater quantity, when it comes to choices for dining.  Wendy’s value menu, Subway’s $5 Footlongs and Chipotle’s sizable burrito offerings get the mention.