'brand pirates' is a new kind of 'Experimental citizen brand activism project' on a 'kick ass' mission to get companies and brands to 'cough up' the booty to help make the world a better place!
Apr 5 '10
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Wal-Mart's "Project Impact" Has The Wrong Kind Of Impact
When Wal-Mart implemented Project Impact at 600 US stores, it had an unintended impact – sales suddenly declined. Part of the reason for the decline was thought to be the company’s decision to remove an area of the store called “Action Alley,” which features some of Wal-Mart’s biggest selling items. Simon admitted that Project Impact was “responsible for some of the traffic and some of the sales decline as well.”
